How to Convert Stubborn Email Leads 
Into a Ton of Booked Calls

The One Fix That Changes Everything

Hey REI Coaches and Mentors,

After writing over 1,000 emails to the REI audience…

… I discovered something that most REI coaches still get wrong.

If you apply this ONE fix, you’re nearly guaranteed to get …

  • More booked calls... faster
  • More email leads to accept your price offer without objections.
  • Highly motivated and committed students into your program.

This one fix could add another $150,000, $250,000, or $500,000 to your monthly revenue.

Imagine getting dozens of NEW students with a LTV (lifetime value) of $150,000
Ultimately, you will shorten your sales cycle…

… which means you can spend less money on closers… less money on ads… and less money on overhead.

The information below may or may not help you get more students with a LTV (lifetime value) of $150,000

Hey REI Coaches and Mentors,

Check this out…

Go F*** Yourself This Holiday Season!!!

Ash Waechter's ability to craft persuasive and engaging copy that captures attention and compels action sets them apart from the competition.

Ash’s work has led to a significant increase in client conversion rates and revenue, as evidenced by his impressive stats: a 20% boost in click-through rates, a 30% increase in lead generation, and a 25% surge in sales revenue.

Get a FREE Month of ...

Get ‘Em to Book a Call Emails:

Special Limited Time BONUS: (Value $7,500) Only 2 Available.

PLUS: Get These FREE BONUSES (Total Value $12,800)

(See bottom of page for details)

This is What’s Killing Your 
Email Conversions

Many coaches write emails about the benefits of their coaching program.

Guess what?

They already know the benefits of your program.

That’s why they signed up!

And that’s why they are still on your list.

However…

They only care about YOU solving their problems.

This is why emails need to make a strong emotional appeal (right brain) versus…

… a logical appeal (left brain).

Only a strong emotional appeal (right brain) will get people to take action.

Don't waste time talking to the logical (left) side of the brain.

It’s boring.

World-famous sales coach Zig Ziglar once said,

"People don't buy for logical reasons. They buy for emotional reasons.”

This is why when most people buy a new car…

… they first think about what color they want (emotional) versus…

… what kind of mileage it gets (logical).

Therefore, your email leads are going to be more interested in what your program can do for them (i.e., make them money, retire comfortably, etc.) versus…

… what’s inside your program (Facebook group, coaching calls, frameworks, etc.).

“To sell a cat toy, don’t talk about the toy. Talk about how neglected and bored the cat is while you’re away at work. The toy will pretty much sell itself.” – Dan Kennedy

You can save those details for when you get them on a call.

And if you do wait until they get on a call, you arouse curiosity—which will make them MORE likely to get on a call with you.

If you get this right…

… you’ll flood your calendar with booked calls in no time at all.

If you want to tailor your messages to specific audience segments based on demographics, interests, behaviors, and past interactions. This increases relevance and resonance, leading to higher engagement and conversion rates. Then book a call now!

Use These 9 Email Themes to 
Get Them Off the Fence

If your leads are still on your email list…

… it means they are teetering on the fence.

You need to knock them over fast!

Hit them with a variety of email themes to get them off the fence.

For my emails, I’ve created 17 themes that have been proven to…

… get the reader emotionally involved.

These emotionally aroused readers are more likely to…

  • Open the email
  • Read most of the email
  • Click the links in the email
I call my email formula... Get ‘Em to Book a Call Emails

Out of the 17 emails that I have used to consistently get high conversions, here are 9 of them …

  • Empower Them Emails.
  • Embarrassing Story Emails.
  • Remind "Why" Emails
  • Fear of Change Emails.
  • ​Want & Aspiration ("I Want the Dream") Emails
  • ​Why Are You Coaching? Emails.
  • ​Call Overview and Assurance Emails.
  • ​Curiosity Arousing Emails.
  • ​Screwing Over Your Future Self Emails.

These types of emotional appeals get your leads to sit up, pay attention, and off the fence!

Now, these are ONLY 9 out of the 17 best converting emails that I have in my "email lockbox."

1. More Profits

    • $15,000?
    • $25,000?
    • $100,000?

    More money wasted on ads and funnels, but no one books a call. Nothing can be more frustrating, right?

    2. Save Time

      If your leads are only motivated by what’s in your program…

      … they are more likely to be price shopping.
      When they are on the call with you…

      … they are more likely to balk at the price.
      A big waste of time.

      3. Fewer SPAM Reports

        Sadly, many coaches have bloated email lists—tons of people, but no one is budging.
        The more bloated your list…

        … the more likely Gmail, Outlook, Yahoo, and other popular email services will automatically send your
        emails straight into the junk mail folder.

        Going straight to the SPAM folder is a sure way to throw away good money.

        How the Top Copywriters Get Huge Open Rates Using Emotional Appeals

        Agora Financial, Stansberry Research, and other financial publishing companies are masters at getting a highly charged emotional reaction from their audience.

        Here are some fantastic email subject lines that came across my inbox that triggered an emotional reaction from me...

        • Will This New Weaponry Make US Military Stronger Than China?
        • SHOCKING- Putin's Revenge on Biden
        • The AI Black Swan Event that Could Blindside Investors
        • ​Bill Gates' newest prediction could mint millionaires
        • ​Elon Musk's THREE Startups Created an "Army of Millionaires"
        • ​American Retirees Set to Suffer a Serious Financial Hit?
        • ​How to Cash in Buffett's Next Big Bet

        And, of course, I opened every one of these emails because I NEEDED to see what was inside.

        On the other hand…

        Here are some email subject lines from REI coaches didn’t excite me:

        • Reach Your Investing Goals for 2023*
        • IRA Property Sale Tax Insights
        • You Can Close More Deals!
        • ​Tired of Saturated Markets?
        • ​Have you subscribed to our podcast?

        This is just lazy copywriting.

        You should NEVER pay for lazy copywriting.

        *By the way, I got this email in March of 2024. LOL.

        Here’s an Easy Fix...

        To show you how easy it is to write a good email subject line…

        … I spent a few minutes rewriting those email subject lines on the left:

        • Don't Let 2024 Be a Repeat of 2023. Do This Instead.
        • Make Big Profits with These IRA Property Sale Tax Tips & Tricks
        • Why Now is the Best Time to Close More Deals
        • ​This is Why Saturated Markets Are Killing Your Profits Today
        • ​Three Reasons Why Subscribing to This Podcast Could Change Your Life

        How to Double Your Email Conversions

        At my most recent full-time job…

        One of my marketing managers asked me to "just stick to the facts" in my emails.

        I ran a dozen A/B tests that clearly stuck to the facts.

        These non-emotional emails failed every time.

        After seeing the data…

        My managers embraced the idea of my emotionally empowering emails.

        Imagine getting a CTR of 8.7% consistently with your emails.

        My clickthrough rate doubled …

        … just by getting people emotionally involved versus getting them to think logically.
        Here are some email subject lines I wrote that beat out all others by over 149%...
        • Watch Out for Biden's Army of Tax Collectors
        • Elon Musk is at it Again, and It's Not Pretty
        • Will Your "Future Self" Forgive You for Not Doing This Today?
        • ​This couple went bankrupt when their son's car did the unthinkable
        • ​Is this the reason why you are still reading these emails?
        • ​Imagine making $9,750 every month without changing your daily habits
        • ​Apply this one Trump tax secret to save you from retirement fears
        • ​Use this "backdoor" Tax Strategy for a Huge Tax Refund
        You can see how these email subject lines get an emotional reaction. 

        Why do my emails get such high clickthrough rates?

        I use tactics revealed by psychologists, persuasion researchers, and longtime copywriters.

        A few of the strategies that I weave into my emails…
        • Open loops: So they read your whole email
        • Door-in-the-face: So they can't resist your real offer
        • ​Anchoring effect: So you can sell your high price programs with fewer objections
        • ​Contrast effect: So they know they are getting a great deal
        • ​Priming: This puts them in the right frame of mind to sell
        • ​Disarming the reader: So they won't have their guard up
        • ​Primacy effect: The order in which you present your info matters!
        • ​And many more!
        These psychological triggers have been proven to work by some of the most well-known scientific researchers including Cialdini, Kahneman, Ariely, etc.

        Here’s What You Want Your 
        Email Leads to Be Thinking

        Before clicking on a link to book a call, attend a webinar, watch a video, or anything else …
        … you want your readers to ask themselves…

        "If I click this link, what does it say about me?"
        • I'm a go-getter and follow through with my actions.
        • I’m being proactive and care about my future.
        • I want to get out of this rat race now!
        And conversely, you want them to ask themselves…

        "If I don't click this link, what does it say about me?"
        • Being successful is too much effort.
        • I don't care about my family.
        • I like to keep things the way they are.

        Why You May Not Be Getting Booked Calls

        While your program is why they got on your email list…

        … it would be a mistake to keep yammering on about YOUR coaching program.

        Why?

         They already believe in you. 
        • They like your method.
        • They trust your testimonials.
        • They believe in you.
        That's why there are STILL on your email list.

        You don't need to keep reminding them of what is in your coaching program.

        Turn the focus onto THEM, not you or your coaching program.

        They only care about one thing: Themselves.
        • They're worried that this coaching program will fail them like all the others.
        • They're worried this whole thing will blow up in their face.
        • They're worried they'll lose their life savings.
        Their biggest obstacle to booking a call with you is their own insecurities.

        This copywriting formula works!

        For one of my big clients…

        … I helped them pull down $750,000 every month through my highly charged emotional emails.

        If you are too product-focused in your emails…

        … the only reaction you will get from your audience is…
        "How much does this cost?"
        And that's not what you want, right?

        But unless you get in their inbox with an emotional appeal…

        … you won't get many people to book a call.

        You spent money to get them to your sales page.

        Now, you need to hit them with a highly charged emotional appeal.
        As one marketer said…

        "You should encourage their dreams… justify their failures… allay their fears… confirm their suspicions… and help them throw rocks at their enemies."

        —Blair Warren.

        When I learned this concept, it was a game changer for me…

        … and my clients!

        Your #1 job is to make your email leads feel like there is nothing else they can do…

        … but get on a call with you.

        Don’t Get This Wrong

        The REI coaching space is super competitive right now.

        There are hundreds of REI coaches looking for all the same prospects.

        The coaches that can appeal to the emotional side of the brain will be the ones who will catch the big fish.

        The rest will be fighting over the scraps.

        This is not a time to drag your feet with emails that dead on arrival.

        Either you start using emails that get a highly charged emotional reaction…

        … or expect to get…

        • More spam reports
        • ​More deadbeats on a call. 
        • ​More wasted money on Facebook and YouTube ads.
        • ​More money spent on hiring more closers
        • ​More price objections
        • ​More unmotivated clients

        For all the money you've spent getting leads on your email list…

        … don't turn them away by having emails that only speak to the left (logical) side of the brain.

        Just one lousy email could cost you dozens of high-quality leads…

        … and thousands of dollars in lost revenue.

        Don't get this wrong.

        Who Am I and Why Should You Care?

        Let me quickly introduce myself…

        My name is Ash Waechter (rhymes with Hector).

        For nearly three years…

        … I worked for Anderson Advisors.

        They help real estate investors with their taxes and asset protection (i.e., setting up LLCs).

        I was one of their full-time in-house email copywriters.

        During my time there…

        … Anderson grew from 170 employees to over 500.

        This considerable growth was attributed to marketing and copywriting.

        While at Anderson, I wrote over 1,000 emails to real estate investors, including...
        • Emails promoting webinars that had over 4,000 attendees.
        • Emails that pushed $2,997 products.
        • Emails to get people to rate us favorably on Facebook, Trustpilot, and Google.
        • ​Emails to get leads to book a call with our sales team.
        I also wrote opt-in pages, sales pages, offer pages, lead magnets, and other marketing collateral.

        I covered a lot of ground.

        I Had to Rewrite Nearly 80% 
        of Their Emails

        Even when we hired a "professional" outside copywriting agency to handle our overflow copywriting needs…

        … I was still “the go-to guy."

        My marketing manager would often come to me and say…

        "Hey Ash, I know you're busy.

        But the copy we just got from [copywriting agency] isn't good enough to send out. I don’t think this copy will convert.

        Can you rewrite it?"

        We paid this unnamed copywriting agency over $15,000 monthly to write email copy.

        However…

        I had to rewrite nearly 80% of their emails!

        Needless to say, we dropped them.

        Making dry topics such as asset protection and tax planning sound exciting is not easy.

        It was tough.

        But I made it work—especially when I discovered the power of…

        … writing emails that get a highly charged emotional reaction.

        And when I started incorporating these emails into my email campaigns…

        …my open rates and CTRs took off like a tech stock.

        Based on industry benchmarks set by MailChimp and Active Campaign…

        … my email copy surpassed industry (REI) averages for open rates and clickthrough rates. 

        Crash Course in Real Estate Investing 

        When I worked at Anderson Advisors…

        … I knew very little about real estate investing.

        However, 87% of their 55,000 email subscribers were real estate investors.

        My work was cut out for me, so…

        … I bought as many books as possible about real estate investing.

        I spent hours, days, and months hanging out on Bigger Pockets…

        … getting the feel for how real estate investors think.

        My discovery was that real estate investors are a breed of their own.

        They want a better life… they want to retire early… but they are willing to take calculated risks.

        Makes sense, right?

        How I Know What Your Leads Are Thinking

        Just like many of your leads on your email list…

        … I have been sitting on the sidelines thinking about investing in real estate for some time.

        But I never made the move.

        You might think that's not good because I’m NOT on the inside.

        But it is good because I know how your leads think.

        They want all the glory and glamour that real estate investing provides…

        … but there is something that's holding them back.

        I have the same concerns about real estate investing as your audience.

        I know your audience!

        I am one of them.

        How to Own the Inbox

        Ben Settle, a highly successful email copywriter and coach, once said…

        "Vision drives decision."

        This means you need to provide a clear picture of what your prospect is going to get AFTER they use your program.

        In their eyes…

        … your program is just an obstacle to what they really want.

        This is why Bill Bonner, Founder of Agora Financial, once said…

        "They don’t want my newsletter. They want results!"



        Therefore, you need to make your emails powerful, exciting, and off the charts better than anything else they are getting in their inbox.

        You need to own the inbox.

        This is why it's so important to test out your emotional appeals.

        "Emotion is what really drives the purchasing behaviors…" —Inc Magazine.

        What is it costing you to keep sending out the same flat and lifeless emails?
        • $20,000?
        • $50,000?
        • $100,000
        Imagine all the revenue you could generate by getting more booked calls now.
         
        Owning the inbox means emailing your list often.

        Here’s a valuable lesson from Russell Brunson…

        “So, then I started emailing twice a month. And guess what? I more than doubled my income. Then I decided to email once a week, then twice, then every other day, and what I’ve found now is that if I don’t email my list every day, I lose money. I strongly recommend emailing every day.” – Russell Brunson.

        How to Get More Booked Calls Now

        I've shown you my strategy, and now I'd like to implement it for you.

        I work with REI coaches like you to get more calls booked by writing and delivering..

        … my Get 'Em to Book a Call Emails.

        These emails will get your leads to book a call with you fast.

        Now, I don't—and cannot—make any guarantees, but…

        If history is any indicator of my success...

        ... I believe I can get you booked calls at least 2X faster than what you are doing now.

        What would that mean in terms of reducing your sales cycle?

           • Less headaches?
           • Less overhead?
           • Fewer ads?
           • Increased profits?

        Let's Get Started

        The best way I can serve you is by working on a monthly retainer basis.

        Once you see what you will receive in return, I’m sure you will agree.

        Here is how I work with you on a monthly retainer:

        First, we will get on a call to discuss areas of your email campaigns that need the most improvement.

        Click here to schedule your call with me.

        We'll discuss…

        • ​How to set up testing so you know exactly what emotional triggers are working and which ones are not.
        • ​How I can insert my copywriting skills into your brand
        • ​How many emails you will need per week
        • ​Further information on how my emails are so effective.
        • ​Projects I've done in the past
        • ​Discover what's killing your conversions.
        • ​PLUS, anything you want to talk about.

        This is a no-obligation call.

        My email copywriting retainer fee for my Get ‘Em to Book a Call Emails is normally $7,500/month.

        However, I am pushing to sign up new clients as quickly as possible.

        Therefore, if you respond today, you can lock in your price…

        … for only $4,995 a month PLUS over $12,000 in FREE Bonuses that you won't want to miss.

        And these bonuses are NOT videos, PDFs, or other "self-guided" materials…

        … where YOU do all the work.

        No.

        These FREE bonuses include hands-on actual copywriting work such as fixing your website, writing landing pages, Facebook ads, etc…

        … where I do all the work.

        Pretty sweet, right?

        Get These FREE BONUSES
        (Total Value $12,800)

        When we work together, you'll get these 
        FREE Bonuses:

        • FREE BONUS: Powerhouse Sales Page (Value $4,500) - If you don't have a sales page or one you don't like, I want you to hit the ground running. I will write a new sales page for you FREE of charge. Yes, that's right! I am throwing in a FREE sales page as part of my monthly retainer package.

        • FREE BONUS: Top Copywriter Reviews (Value $1,500) - I belong to a copywriting "insider's circle" where my copy gets reviewed by one of the top copywriters around today. This means you will get another set of eyeballs reviewing my emails. This alone is worth $1,500 / month. It's like a secret passage to the best copywriters in the world. You get this FREE when work with me.

        • FREE BONUS: 3 Hours of Consultation with anyone in your team (Value $750) - You’ll have people on your team (page designers, marketing managers, salespeople, etc.) you need me to talk to. I will conduct up to three hours of consultation with your team, which will be on top of the emails you will get from me. This is FREE and on my time.

        • ​FREE BONUS: User Experience (UX) Website Audit ($1,750) - As a certified UX Designer, I will review your website for proper User Experience. In my previous life, I was a User Experience Designer. Based on my extensive research of over 21 real estate investing coaches, MOST will need this service. I will spend 5 hours reviewing, researching, and writing a report for your website. You can take this report to your website designer. This report is FREE when you come on board with me.

        • ​FREE BONUS: Funnel Conversion Audit ($1,050) - As a certified Customer Value Optimization Specialist (from Digital Marketer's certification program), I will conduct a complete funnel conversion audit. Based on my training, I will look at areas of your sales funnel where you are losing leads. This 4-hour audit is FREE today.

        • ​FREE BONUS: FREE Facebook Ad Copy (Value $750) - You’ll always need new ads. I’ll come up with NEW big ideas, NEW hooks, and CTAs, along with the body copy for 3 NEW Facebook ads.

        • ​FREE BONUS: The One Lead Magnet That Trains Your Audience to Check for Your Email Everyday (Value $1,750) - Once you get this lead magnet set up, your audience will look for YOUR email. But NOT just once. But every day! This is a FREE Bonus I will custom-create for you. Most lead magnets only get people to check their inbox ONCE. You can almost GUARANTEE they will use their most used email box—not some fake email address that they reserve for only downloading lead magnets. This is valued at far more than $1,750, but it's yours FREE when you come aboard with me.

        • ​FREE BONUS: My Prized Swipe File of Landing Pages (Value $750) - When you are too busy to take screenshots of successful landing pages, I've got you covered. I have a collection of over 50 screenshots/swipes of landing pages from people like Russell Brunson, Todd Brown, Dan Kennedy, etc. Every week, I sit down and study these. And they have leveled up my copy by over 500%. No doubt, this will do the same for you and members of your team.

        With all the bonuses included, this is what you are getting:

        Get ‘Em to Book a Call Emails (Value $7,500)

           ✔ Delivered every week
           ✔ Customized for every offer
           ✔ Request emails anytime
           ✔ 3 FREE Test Emails BEFORE Signing up
           ✔ Additional copywriting services are available (e.g., Facebook ads, sales pages, VSL scripts, etc.)

        FREE BONUS: Powerhouse Sales Page (Value $4,500)
        FREE BONUS: Top Copywriter Reviews (Value $1,500)
        FREE BONUS: FREE 3 Hours of Consultation with anyone in your team (Value $450).
        FREE BONUS: User Experience (UX) Website Audit ($1,750)
        FREE BONUS: Funnel Conversion Audit ($1,050)
        FREE BONUS: FREE Facebook Ad Copy (Value $750)
        FREE BONUS: The One Lead Magnet That Trains Your Audience to Check for Your Email Everyday (Value $1,750)
        FREE BONUS: My Prized Swipe File of Landing Pages (Value $750)

        Total Value of Get ‘Em to Book a Call Emails and the FREE Bonuses = $20,075.00

        Yours for only $4,995 / month.

        Wait, there's more!

        Get a FREE Month of Emails:

        Special Limited Time BONUS: (Value $7,500) Only 2 Available!

        I'm in a rush to fill my calendar…

        … and I'm ONLY taking on 4 NEW clients this month.

        If you are among the first two to come on board with me…

        … I will reduce your rate by half for the first two months we work together.

        Instead of paying my reduced rate of $4,995 / month, you will get 50% off and…

        … pay only $2,497 for each of the first two months.

        Essentially, you get one month FREE.

        Can you find a better offer anywhere?

        This is limited to the first two who come on board for three months or more…

        … so please get on my calendar now.

        BTW: If you are reading this, it means there is still at least ONE spot left. I will remove this FREE timelimited bonus when it is no longer available.

        ONLY $2,497 for my custom-written (for you) Get 'Em to Book a Call Emails.

        Now, this isn't for everyone.

        If you don't need a flood of new students in your program…

        … then this won't be the right thing for you.

        Now, you have three options.

          1. Do nothing and hope everything gets better on its own
          2. Take the strategies I've presented here and run with them.
          3. Let me do the heavy lifting.

        Now, you've come this far…

        Why not take it a little further and see what this is all about?

        Click below to get on my calendar. And we can go from there.

        If you have just a few simple questions, you can reach me at Ash@FreshSalesCopy.com